Next Good Lead Blog
From offer to customer, one useful decision at a time.
Practical guidance for choosing a market, finding companies, grounding a Lead in Evidence, and starting a credible conversation.
Guide
start and validate
Start a SaaS: the evidence-first checklist from idea to retained customers
A practical checklist for testing a B2B SaaS offer with customer behavior, paid commitment, manual delivery, retention, and one focused acquisition channel.
Articlechoose a market
Your ICP Is Not a Market: Turning an Offer into Testable B2B Markets
Turn a broad ICP into two or three testable B2B Market hypotheses with clear fit, evidence, buyer roles, and falsification questions.
Topics in progress
More useful questions are coming.
In preparation. No publication dates.
- How to decide whether a company is genuinely worth contacting
- Evidence-backed B2B outreach from account selection to first conversation
- How to write outreach from real company evidence without sounding automated
- A public Market teardown